Are you an original content developer or producer and do you seek to reach the mobile phones and handhelds consumer market? Recognizing that over 90% of all mobile content sales occur with the carriers, Media Lead dedicates most of its efforts on carrier channel support. Based on years of experience with these channels, we evaluate the market demographics as well as handset support for each of our distribution channels. Where possible, we cross fertilize your brand using both on- and off- line marketing and advertising to give you the highest return with the lowest risk.
- BluZinger- BlueTooth Marketing- Media Lead is responding to the rapidly changes mobile market, as an increasing number of consumers are purchasing content outside of carrier control. This includes retail cards, mobile websites, and SMS marketing, which today make up over 20% of mobile content sales in the U.S., and is expected to reach over 50% by 2012. Due to this trend, we are partnering with BluZinger, our “non-carrier-controlled” BlueTooth content and ad delivery service to select vertical markets. These markets include media, retail, entertainment parks, theaters, and education. Contact Bob McCausland for further information about BluZinger at email: Bob McCausland, President of BluZinger LLC.
- Pre-Paid Code Promotions- Media Lead created a code-based, pre-paid promotion system for use on pre-paid cards, coupons, billboards, and other advertising. Media Lead experimented with the sale of pre-paid cards at retail outlets, using one-time useage codes auto-generated by our system. Other applications include promo codes tied to short codes and premium SMS for giveaways and prize sweepstakes. Media Lead partners with Smart SMS & Gold Pocket to deliver these services.
- SMS Marketing- Media Lead partners with leading SMS service providers who deliver the text messages using have phone users or databases, and who communicate in real-time via SMS, from dating services to special interest groups. Media Lead partners with SMS enablers to deliver double opted-in text message advertising direct to phone customers.
- Publishing & Print- Media Lead employs cost-effective print marketing, coupons, pre-paid cards, calendars, gift cards, publications, and other print forms to "get the word out" on mobile. We also cross-fertilize with radio, television (click here for Sina tv ad sample or "In The News"), and online marketing campaigns (type in a number of phrases like "mobile phone game" on Yahoo search).
- Demographic Targets- Pre-Teens, Teens & Twens: We employ methods to reach the largest and fastest growing mobile content users-- pre-teens, teens, and twenty-somethings. Sample channels include mobile portals, teen focused on- and off- line sites, phone cards, movie theaters, coupons targeted to youth and their parents, and youth and games publications.
